The purpose of our reviews is to inform our readers about:
(1) Thousands of new and existing products and programs designed to help people lose weight and/or lead a healthier life.
(2) Various features of a given product or program, including ingredients, quality (where manufactured, whether tested for purity & potency, etc.), customer success stories, any collaboration with experts, price, potential side effects, directions, where to purchase and background on the company.
(3) Products that are similar to the product in which they’re interested.
(4) The science (or lack thereof) behind each ingredient.
(5) Whether the product or program features a comprehensive approach to helping people lose weight.
(6) Any scams, lawsuits, product recalls, regulatory action or fraudulent activity associated with a product or program.
(7) What On2cloud visitors and users around the web (e.g. somebody who has posted a review on that product on Amazon) are saying about the product.
Find below the criteria our writers use to author, edit and publish reviews. It should be noted these are only a set of guidelines. The degree to which each reviewer adheres to these guidelines depends on a range of factors, including that person’s unique research methodology and writing style, as well as the type of product or program the person is reviewing.
Product details includes a clear list of ingredients and accurate labeling; information on where and how the product was manufactured or formulated; and comprehensive support for claims associated with the product.
The nature of the ingredients – and the purity and quantity of each ingredient – in a supplement is critical to revealing whether the product delivers on the claims made by the company.
To research ingredients, we access information produced by the National Library of Medicine and the National Institutes of Health, such as searches of MEDLINE/PubMed, databases that index medical research literature and ClinicalTrials.gov, the database of clinical research studies conducted at the National Institutes of Health and many other institutions worldwide.
We also rely on sites such as Google Scholar, WebMD, Wikipedia, Food and Drug Administration and Nutrition.gov.
Scientific studies on weight-loss and other health supplements follow a hierarchy in terms of the evidence and quality they provide. As a result, in our ingredient research we look for the “Gold Standard” of studies, which is the randomized, double-blind, placebo-controlled (RDBPC) study on human beings that ultimately supports the product claims made by a company. Needless to say, the more RDBPC studies support an ingredient, the better.
Potential Side Effects
Instead of focusing on the specific product formula, we look closely at the specific product ingredients – and amounts of each ingredient – to determine possible side effects.
It should be noted we don’t accept anything of value from companies or from their PR firms, period.
In order to understand the company behind a given product, we look at the history of the company and product. For example, has the company been rated by agencies such as the Better Business Bureau? If so, how many positive, negative and neutral reviews? How many customer complaints? What year was the company founded? Is information about the company – including contact information and executive biographies – easy to access?
In addition, we look to social media (Facebook, Twitter and Instagram), the company’s official website, customer forums, and other reputable resources on the web.